Monday, January 21, 2013


Brands
Written by: Attila Farkas

Mercedes-Benz, Volkswagen, Hewlett-Packard, Kenmore, Frigidaire and the list goes on. Brand names and quality products, customer satisfaction, reliability, the total cost of ownership. These words used to mean something. You trusted them. Unfortunately, in this new age of global business, another list is emerging. Greed, profit ahead of customer satisfaction, lack of responsibility, the disintegration of loyalty and service, loss of transparency and honesty. I remember a time when if you have purchased a Volkswagen that was made in Germany or a Mitsubishi that was made in Japan or  Hewlett-Packard computer that was made in the USA you had a much better than average chance that the product will serve its purpose, and keep you happy for more than ten years. You enjoyed your favorite brand and bragged about it to your friends. A friend of mine recently purchased a Volkswagen was not made in Germany. Within three months he had to return it to the dealership over a dozen times because one by one everything went wrong with it. Another friend complained about a high-end electric stove that used to be a trusted brand but the new global manufacturing process rendered it obsolete in three years. It is irresponsible and unprofitable in the long-term to ruin a product's good name and quality by cutting corners and compromising quality during the manufacturing process. These practices will only allow other brands and countries to step ahead in the game of brand names. Millions of customers can share their experiences on Twitter, Facebook, and other social media outlets. Fair warning for brand names: Keep your prices higher than the competition if you have to, but make sure you have a better quality product. Be proud of what you make and where you make it.